We’re used to measuring the value of things in money. But what if true luxury isn’t about the number on the price tag — it’s about how many moments a piece makes you feel more confident, more stylish, or simply more yourself?
Cost per Wear is a formula that makes you look at your purchases in a completely new way. And at Orxata, that’s exactly the kind of thinking we love.
Cost per Wear — Smart Luxury or Just a Trend?
Cost per Wear (shortened as CPW) is a simple yet clever metric that helps reveal the real value of the things we buy. The formula is straightforward:

For example, if a piece that caught your eye costs about $350 and you know you’ll wear it at least 100 times, your CPW equals $3.5 per wear. But if it spends most of its time in a drawer and you only wear it five times, then every outing costs you $70 — quite a reason to pause and think.
The same logic applies to smaller purchases. Say you buy a pair of trendy earrings for just $20 because they were on sale — sounds like a bargain. But if you only wear them once, their CPW is $20, which is higher than that of a fine piece worth $350.
The formula is simple, but the takeaway is deep: the true value of a product is defined not by its price tag but by how often it serves you.
It’s about a new kind of consumption.
About buying less but better.
About getting more value — for a smarter cost.
How Orxata Redefines Cost per Wear
At Orxata, we always say: functionality is the new luxury.
Just think about it — one piece, multiple ways to wear it. Every time you change its form, your CPW instantly drops — three, five, seven, or even more times!
For example, the cost of one of our best-selling items, the Espacio necklace, in silver is about $175. At the same time, it has as many as seven basic transformations:
- Tie-necklace with two symmetrical pendants
- Tie-necklace with a stepped geometric pattern
- Tie-necklace with spaced beads
- Long tie-necklace with a single accent
- Choker with a bold centered cluster
- Choker with beads distributed along the neckline
- Elongated sautoir
Let's assume that you will wear this piece of jewelry seven days a week for a year, each time in one of its basic transformations. In a non-leap year, there are 52 weeks and 1 day, so you will wear our necklace 365 times! And at the same time, you will definitely not get bored with it, because it will change along with you. Now let's calculate:

In other words, each time you wear Espacio, it will cost you less than a cup of coffee. And it's hard to even imagine how much freedom it gives your creativity.
The Longer you Wear It, the Smarter it Gets: Orxata Jewelry Spa
We believe that the value of jewelry also lies in its durability. That is why we offer a jewelry spa service to keep your transformers in perfect condition for years.
You can contact us for this service within a year after purchase. We will take care of cleaning, polishing, and checking the fixings — everything to make your jewelry look like new again.
Orxata Transforming Jewelry is an investment that pays off every time you put on an earring, reverse a ring, or change the design of a necklace.